Aug 24

GO0DMAN exploitation process supported by an awarded approach

A model-based service engineering and intellectual property management approach currently being applied in GO0D MAN to support Exploitation Process is rewarded by Society for Serviceology from Japan in ICServ 2017 Conference with Best Paper Award.

Figure 1 Best Paper Award

The model-based service engineering and intellectual property management approach and its management toolkit are developed in H2020-FoF project CAxMan to support Business Modelling and Innovation Management Activities.

The approach and its management toolkit is being used in H2020-FoF project GO0DMAN, and currently is being evaluated by another H2020-FoF project DISRUPT to be used in order to support their exploitation process.

The main author of the paper and researcher behind the modelling method, Nesat Efendioglu, BOC Group, says “The fourth industrial revolution, so-called Industry 4.0 is triggered by digitalization of manufacturing industries. According to global studies, Industry 4.0 will have significant positive impact in sense of revenue and cost reduction, but it will trigger also change and transformation of businesses, and the only actors, who can keep up with this transformation, and come up with innovative business models, can take advantages of this revolution. The value proposition proposed in those business models, nowadays are created collaboratively with using several intellectual properties, targeting characteristics of complex and relatively new market structures. We propose a model-driven approach and a corresponding toolkit, so-called “Business Modelling Infrastructure” (BMI) that supports those actors during configuring their value propositions and business models, with knowing which characteristics of which market segment they are targeting and what kind of intellectual properties do they need to use and what are their dependencies and limitations.”

The Business Modelling Infrastructure supports both:

  1. Top-down: business modelling scenarios beginning with identification of market structure and needs down to creation business models, con-figuration product and services, and identification required intellectual properties
  2. Bottom-up: creation of business models with beginning exiting intellectual proper-ties and composing product and services with those intellectual properties corresponding to the market needs, building value creation chains and creation of business models based on that.

The meta-model of modelling method is implemented on ADOxx® Meta-modelling Platform is as depicted in the following figure.

Meta-model of BMI
Figure 2 Meta-model of Business Modelling Infrastructure

The modelling method of Business Modelling Infrastructure is a hybrid modelling method coupling several modelling languages based on (defacto-) standards and best-practices and offers following modelling stack as depicted in Figure 3.

Figure 3 Modelling Stack of Business Modelling Infrastructure
Figure 3 Modelling Stack of Business Modelling Infrastructure

The modelling stack basically supports the both aforementioned top-down and bottom scenarios:

  1. Users of BMI can identify possible partners in a pool with their capabilities and contact points
  2. They can identify targeted market segments, structure of market with defining relation among market segments, their needs and goals
  3. They can identify existing and/or required IPs in the IP portfolio
  4. They can configure product and services with using IPs in the IP portfolio
  5. They can build value creation chains with using e3-Value Models for configured product and ser-vices
  6. Describe high-level business model(s) reflecting value creation chains of product and services with using Business Model Canvas
  7. They can identify KPIs, match them to their strategic and operational goals to monitor success of the business model.

The latest prototype of Business Modelling Infrastructure (as depicted in Figure 3) can be downloaded here and used for research and academic purposes for free.

Business Modelling Infrastructure v2.3
Figure 4 Business Modelling Infrastructure v2.3

To receive more information:
Nesat Efendioglu
BOC Asset Management GmbH, Vienna

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